Job profile - Digital Product Lead
Group: Resources and Digital
Service: Customer Experience and Digital
Location: Gateshead Civic Centre, Regent Street, Gateshead NE8 1HH (opens new window) (Hybrid working and flexible working patterns)
Line Manager: Digital Services Manager
Grade: Grade L - £45,441 - £48,474
What we want you to do
- assist the Digital Services Manager in the delivery of an effective and efficient digital service whilst supporting the delivery of these services to our customers
- manage and mentor a Digital Content Producer, setting their goals and priorities
- lead a multidisciplinary squad through each product lifecycle, setting goals and priorities using Agile methodology
- lead on the information architecture for the Council's digital services, ensuring that user journeys are consistent, accessible and usable
- deliver excellent User Experience (UX) by applying highly functioning digital products
- form the direction and quality standards for digital products, including content and the maintenance of sprint and product backlogs
- ensure products meet legislative standards for data protection and accessibility
- support service areas to help them identify improvement opportunities with their digital presence
- support service areas in the management, training, support and continuous improvement of their digital products
- work with the Service Design Lead to understand and balance user needs and organisational objectives to solve problems
- manage product roadmaps on an ongoing basis, to continually improve products that are valuable to users, viable for the organisation and feasible to deliver
- articulate the value of our digital products and of Agile methodology, ensuring that teams are identifying and testing their assumptions, and continuously learning about their users
- communicate and promote the benefits of digital delivery at all levels within the council and with partners
- establish product outcomes, define metrics, measure impact, report on performance and support decision-making
- undertake projects within Customer Experience and Digital as required
What you need to be successful - the essentials
Knowledge
- local government legislation and policy
- digital technologies and methods to improve the user experience
- digital standards and legislation, in particular data protection, GDPR and accessibility
- Agile methodology
Qualifications
- relevant degree/professional qualification or equivalent experience
Experience
- leading multi-disciplinary teams to build accessible customer facing digital products
- product and UX design approaches, frameworks and principles including how to define a vision, set objectives, define measurable outcomes and metrics, user journeys, maintaining product backlogs, creating and iterating roadmaps
- information architecture and advanced content management
- creating wireframes and prototypes
- data and evidence-driven decision making
- Agile tools, culture and ways of working - for example JIRA, Scrum
- digital solutions, how to apply them, how to work with digital specialists, how to assess the benefits and risk
- providing support and training for digital products
- line management of staff
Competencies - how we want you to be
- Customer focussed
Put the customer first and provides excellent service to both internal and external customers - Great at communication
Uses appropriate methods to express information in a clear and concise way, to make sure people understand - Team player
Works with others to achieve results and develop good working relationships - Make things happen
Takes responsibility for personal organisation and achieving results - Flexible
Adapts to change and works effectively in a variety of situations - Learn and develop
Actively improves by developing and applying new skills and knowledge and learns from past experiences
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